Marketing your paper

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The paper that you submit for this conference, if accepted, will be published in the proceedings “Contemporary Ergonomics & Human Factors” and must follow the format laid down by the publishers.

Your presentation at the conference, however, is not restricted by any such rules and should not be merely a condensed version of your paper, with a method, result and conclusion. The audience will be looking for some insight, for example, into the need for your research, what your investigations uncovered, and how the results might help them. The audience should never be left asking the question: “So?”

However, in order for you to have an audience for your presentation, we need to have material with which to market it effectively. To attract people to the conference and to your presentation in particular, there are two things to take note of.

1. Provide an engaging title

The title should be engaging but concise – no more than 12 words. Maybe it should ask a question. Go through each word and ask yourself if it’s really necessary. Do you really need “a longitudinal study”, “national and international” or “qualitative and quantitative” for example? Don’t use acronyms unless they are widely used and understood. Don’t start with “An investigation into…” or “A study of…” – that goes without saying if it’s a research project. Is there a ‘headline’, as in a newspaper or magazine article? You don’t have to give away your main message in the title if you don’t want to, but make it intriguing so that people want to find out more – and not just those who are already working in your sector.

Examples of concise titles:
“Work environments for employee creativity”
“Work demands during firefighting training: does age matter?”
“How well do pilots sleep during long-haul flights?”

2. Provide a ‘practitioner summary’

This is something that authors supply for the journal Ergonomics and is a brief statement about what the work means, how and why it is useful, who will benefit, and so on. It should be between 40 and 80 words long. This summary will be published on the conference website to attract delegates and show website visitors the breadth and depth of current ergonomics and human factors work.

Examples of practitioner summaries:
“Even though it is a popular activity, little is known about the impact of music while driving on physiological state and performance. The current study demonstrates that in car music listening influences mood which in turn can impact driving behaviour. Listening to music can positively impact mood while driving, which can be used to affect state and safe behaviour. Additionally, driving performance in high demand situations is not negatively affected by music.” 72 words
“This study analysed the effect of the handle diameter on the grip forces exerted by the hand during a maximal power grip force. This study showed that measurement of the totality of the forces exerted at the hand/handle interface is needed to better understand the ergonomics of handle tools. Our results could be re-used by designers and clinicians in order to develop handle tools which prevent hand pathologies.” 68 words

So try to make your title and your practitioner summary interesting and concise. Remember, these are your marketing tools, use them well!

Date & place

19 - 21 April 2016
Staverton Park, Daventry, Northamptonshire

Organised by

Join delegates from:

Airbus
BP
NATS
Institute of Occupational Medicine
Thales
Royal Air Force
Health and Safety Executive
QinetiQ
Office of Rail and Road
DSTL
Rail Safety and Standards Board
Greenstreet Berman
The Keil Centre
DCA Design
and many more